13 May 2024

Red Tractor responds to labelling consultation

Red Tractor welcomes the Fairer Food Labelling Consultation but opposes the proposed method of production labelling for several reasons.

We have recently submitted written evidence to the consultation. Additionally, in collaboration with industry partners we have also shared our concerns directly with Steve Barclay, Secretary of State for Environment, Food and Rural Affairs.


Method of production is not an indicator of animal health and welfare. It ignores other factors, such as breed, management practices, and environmental conditions, which are equally, if not more, critical.

The proposed labelling approach will not increase consumer understanding or help them make informed choices. In fact, Red Tractor thinks it will confuse consumers and undermine trust in British food which puts British farmers at a further disadvantage at an already very challenging time.

10 Apr 2024

Pass the remote! Red Tractor is back on TV

We’re reassuring your customers and consumers that products carrying the Red Tractor logo are British, traceable and farmed with care.

Running until late October, our ‘Tractor Facts’ TV campaign is on live TV, catch up TV and YouTube, featuring the well-known voiceover of BBC Radio 2 DJ and farmer’s daughter, Sara Cox.

The advert will be seen by nearly 9 out of 10 main shoppers – our target audience – and more than 45 million UK consumers overall!

Look out for Red Tractor in the ad breaks during high-reaching primetime shows, such as Ant & Dec’s Saturday Night Takeaway, Coronation Street and The Jonathon Ross Show.

What’s more, a recent YouGov study looked at the food preferences of grocery shoppers. It found that ‘whether a product is ‘British’’ ranked in the top 10 of more than 20 factors that influence people’s food choices. Another reason to celebrate being a Red Tractor licensee – the Red Tractor logo being a recognised mark of assurance for British products.

A whopping three out of four main shoppers say they are aware of the Red Tractor logo, and more than 70% of those say it is an independent source they can trust1. We’re proud that our campaign is flying the flag for your British assured produce!

We kindly ask you to forward on this email to any colleagues in your business who aren’t on our mailing list, but might be interested in this communication.

1. Source: YouGov data Jan 2024

22 Mar 2024

Final Call to Renew

Dear Licensee,

The licence renewal completion deadline is 31st March 2024 and unless renewed your licence will expire on the day.

Once a licence has expired, no Red Tractor claim can be made on product, paperwork, marketing materials or websites.

With roughly 5 days to go, if you need to start or complete your renewal, you will need to submit your application and make payment by 31st of March to be able to download your certificate.

We’re here to give you any extra support you need to complete your application by the deadline:

  • contact us at Red Tractor Licensing, quoting your licence number
  • speak with one of our licensing team on 0207 630 3320
  • Our Red Tractor Licensing website has a Resources hub including FAQs where you will find answers to the most asked questions

We’ll keep sending you reminder emails offering help and support until the renewal completion deadline of 31st March 2024.

Yours faithfully
Red Tractor Licensing Team

05 Mar 2024

Do you need our help with your licence renewal?

Dear Licensee

With just over three weeks to go before licence expiry on 31st of March, if you need to start or complete your renewal, we’re here to give you any extra support you need.

If, like hundreds of licensees, you’ve already completed your application, made a payment and downloaded your 24/25 certificate – thank you.

However, if you’d like more help, there’s lots of support available:

  • Our Red Tractor licensing website has a Resources hub including FAQs where you will find answers to the most asked questions
  • contact us at Red Tractor licensing, quoting your licence number
  • speak with one of our licensing team on 0207 630 3320

We’ll keep sending you reminder emails offering help and support until the renewal completion deadline of 31st March 2024.

Yours faithfully
Red Tractor Licensing Team

04 Jan 2024

Invitation to Renew 24/25

Our licensing portal is now open. Please read your invitation for news and essential information.

22 Dec 2023

100 Days and Counting…

Dear Licensee,

There are 100 days to go before the deadline for renewing your Red Tractor licence. We will be inviting you in early January to complete your application when the portal opens.

You need to have completed your renewal before your current certificate expires on 31st March 2024. Starting early means we have time to process your renewal so you can download your 24/25 Licence Certificate on time.

Help and support:

We’re here to help you complete your renewal. There’s lots of support available:

  • click on Resources on the new Red Tractor licensing website (launching w/c 08/01/24) to find answers to the most commonly asked questions
  • contact us at RT Licensing, quoting your licence number
  • speak with one of our licensing team on 0207 630 3320

We’ll keep sending you reminder emails offering help and support until you complete your renewal.

Yours faithfully
Red Tractor Licensing Team

05 Dec 2023

Reaching millions of your customers

Red Tractor’s award-winning 2023 campaign has reached eight out of ten main shoppers.

Launched in March 2023 across live TV channels, catch-up TV, YouTube, social media and online, our ‘Tractor Facts’ campaign aims to bring our ‘Farmed with Care’ message to life and explain more clearly how Red Tractor produce is farmed with care, from farms to pack.

This year’s campaign has been our largest yet, reaching eight out of ten UK main shoppers and over 40 million people in total1. The 2023 campaign has succeeded in growing by 1.2million the number of UK main shoppers who state that they see the Red Tractor logo as an independent marque that they can trust2.

And we were delighted to win the Best Marketing Campaign award at the 2023 Fresh Produce Awards.

But why does this campaign matter? It is crucially important that we communicate the value of the Red Tractor logo to consumers, because our consumer research consistently demonstrates a clear and positive relationship between UK consumers’ understanding of Red Tractor and the likelihood of them buying Red Tractor Assured products3.

Our latest consumer research shows that Red Tractor adds more to product quality perceptions than Britishness alone4. And when given a small amount of information about Red Tractor (as we have done in our 2023 campaign), consumers’ quality perceptions of Red Tractor logo products increase significantly4.

The breadth and depth of what we cover, combined with the fact that we provide assurance at every key stage of the production process, gives consumers confidence that Red Tractor logo products are traceable, safe and farmed with care.


  1. The7Stars
  2. YouGov data, Sept 2023, 2,231 UK main shoppers.
  3. Logo value research (The7Stars) 2020-21
  4. Product quality research (Link Consumer), Spring 2023

05 Dec 2023

Celebrating the best of UK food and drink production

Images from the Food Heroes booklet.

We are delighted to launch Red Tractor Food Heroes – a celebration of some of the household brands, foodservice operators and food manufacturers that represent the rigorous standards that British Red Tractor Assured food and drink is produced to.

The booklet features 16 Licensees across different sectors – and explores some interesting questions: What is unique about their business? Why do their customers love them? How does their brand support British farmers? And how does being a partner with Red Tractor help their business?

A huge thank you to everyone involved in developing this booklet.

Jersey Dairy
Moy Park
Saputo Dairy UK

The booklet is available as a downloadable PDF now – just click here.

Of course, one booklet can only cover a very small proportion of the hundreds of Red Tractor Licensees. So look out for future issues – and if you are interested in being part of Food Heroes Volume 2 in 2024, please let us know at

05 Dec 2023

Red Tractor Facilitates Market Access to California for UK pig farmers

Red Tractor recognises a major milestone for UK farmers in the pig sector as its certification body, NSF, becomes one of the first UK certification bodies to offer California’s Proposition 12 (Prop 12) certification for UK pork.

As part of Prop 12, the US state of California has introduced improved welfare requirements covering the housing of sows and gilts. From 1 January 2024 producers supplying California must have a valid certificate of Prop 12 compliance.

The Prop 12 requirements include increased freedom of movement and housing space. Red Tractor’s existing ‘outdoor bred’ Core Standards for pigs already meet these new higher welfare requirements in California. Indoor breeding farms providing additional space can also achieve Prop 12 certification.

As part of its ongoing work to achieve maximum market access for farmers, during 2023 Red Tractor has been focused on securing this export opportunity for UK pig farmers and processors.

Red Tractor CEO, Jim Moseley said: “Market access is a key goal for food chain assurance and Red Tractor has been working closely on this with the California Department of Food and Agriculture (CDFA) and NSF over recent months. I’m delighted that we can now offer UK pig farmers access to this important market for selling safe and traceable UK pork.

“We have explored all the different options for achieving this, including whether the CDFA could simply recognise the Red Tractor scheme directly. However, Californian legislation requires the independent assessment and certification body to be certified by CDFA.

“That’s why news that NSF has now been certified by CDFA is so significant. It makes it very easy for pig farmers and their processors to access the California market from January next year. As part of their existing Red Tractor assessment, they will be able to simply add the Prop 12 checks, where required, and have access to this important market for their pork.

“This is an important milestone for the pigs sector in this country. Hopefully it can be the start of a productive and ongoing new trading relationship. We’re encouraging the CDFA to visit the UK so that they can see first-hand the high standards our Red Tractor farmers work to.”

Dale Newitt, Director of Supply Chain Food Safety, NSF said: “NSF’s Prop 12 certification means British pork producers can now access the Californian market with greater confidence. This aligns perfectly with NSF’s mission to improve and protect human health, as healthier animals mean safer, higher quality meat for consumers. California consumes nearly 15% of all US pork, yet only produces 1%, so it relies heavily on imports from other states and internationally, which, in 2022, the US imported over £1.3 billion pork products.”