10 Apr 2024

Pass the remote! Red Tractor is back on TV

We’re reassuring your customers and consumers that products carrying the Red Tractor logo are British, traceable and farmed with care.

Running until late October, our ‘Tractor Facts’ TV campaign is on live TV, catch up TV and YouTube, featuring the well-known voiceover of BBC Radio 2 DJ and farmer’s daughter, Sara Cox.

The advert will be seen by nearly 9 out of 10 main shoppers – our target audience – and more than 45 million UK consumers overall!

Look out for Red Tractor in the ad breaks during high-reaching primetime shows, such as Ant & Dec’s Saturday Night Takeaway, Coronation Street and The Jonathon Ross Show.

What’s more, a recent YouGov study looked at the food preferences of grocery shoppers. It found that ‘whether a product is ‘British’’ ranked in the top 10 of more than 20 factors that influence people’s food choices. Another reason to celebrate being a Red Tractor licensee – the Red Tractor logo being a recognised mark of assurance for British products.

A whopping three out of four main shoppers say they are aware of the Red Tractor logo, and more than 70% of those say it is an independent source they can trust1. We’re proud that our campaign is flying the flag for your British assured produce!

We kindly ask you to forward on this email to any colleagues in your business who aren’t on our mailing list, but might be interested in this communication.

1. Source: YouGov data Jan 2024