Today our logo is the most recognised food assurance logo with 70% of British shoppers and diners already familiar with the Red Tractor. For them, our logo is a mark of confidence that food and drink is traceable, safe and farmed with care.
We continue to drive consumers to Red Tractor products through investing in annual campaigns with over £2 million invested in 2019 across TV, print, digital and social media.
The Red Tractor logo increases consumer value in UK food and drink products. Following our 2019 campaign, seven out of ten British shoppers say their purchasing decisions are influenced positively by our logo and 43% of people would trade up on seeing the Red Tractor.
As well as our annual consumer campaign, we work with our licensees and the wider food chain to maximise the value of membership by developing tailored campaigns to support their sales of Red Tractor products.
Once you join, your business will be assigned an Account Manager to support your Red Tractor promotional and communication activity.