Red Tractor welcomes the Fairer Food Labelling Consultation but opposes the proposed method of production labelling for several reasons.

We have recently submitted written evidence to the consultation. Additionally, in collaboration with industry partners we have also shared our concerns directly with Steve Barclay, Secretary of State for Environment, Food and Rural Affairs.

CLICK HERE TO READ OUR LETTER IN FULL

Method of production is not an indicator of animal health and welfare. It ignores other factors, such as breed, management practices, and environmental conditions, which are equally, if not more, critical.

The proposed labelling approach will not increase consumer understanding or help them make informed choices. In fact, Red Tractor thinks it will confuse consumers and undermine trust in British food which puts British farmers at a further disadvantage at an already very challenging time.

We’re reassuring your customers and consumers that products carrying the Red Tractor logo are British, traceable and farmed with care.

Running until late October, our ‘Tractor Facts’ TV campaign is on live TV, catch up TV and YouTube, featuring the well-known voiceover of BBC Radio 2 DJ and farmer’s daughter, Sara Cox.

The advert will be seen by nearly 9 out of 10 main shoppers – our target audience – and more than 45 million UK consumers overall!

Look out for Red Tractor in the ad breaks during high-reaching primetime shows, such as Ant & Dec’s Saturday Night Takeaway, Coronation Street and The Jonathon Ross Show.

What’s more, a recent YouGov study looked at the food preferences of grocery shoppers. It found that ‘whether a product is ‘British’’ ranked in the top 10 of more than 20 factors that influence people’s food choices. Another reason to celebrate being a Red Tractor licensee – the Red Tractor logo being a recognised mark of assurance for British products.

A whopping three out of four main shoppers say they are aware of the Red Tractor logo, and more than 70% of those say it is an independent source they can trust¹. We’re proud that our campaign is flying the flag for your British assured produce!

We kindly ask you to forward on this email to any colleagues in your business who aren’t on our mailing list, but might be interested in this communication.

1. Source: YouGov data Jan 2024

Dear Licensee,

The licence renewal completion deadline is 31st March 2024 and unless renewed your licence will expire on the day.

Once a licence has expired, no Red Tractor claim can be made on product, paperwork, marketing materials or websites.

With roughly 5 days to go, if you need to start or complete your renewal, you will need to submit your application and make payment by 31st of March to be able to download your certificate.

We’re here to give you any extra support you need to complete your application by the deadline:

• contact us at Red Tractor Licensing, quoting your licence number
• speak with one of our licensing team on 0207 630 3320
• Our Red Tractor Licensing website has a Resources hub including FAQs where you will find answers to the most asked questions

We’ll keep sending you reminder emails offering help and support until the renewal completion deadline of 31st March 2024.

Yours faithfully
Red Tractor Licensing Team

Dear Licensee

With just over three weeks to go before licence expiry on 31st of March, if you need to start or complete your renewal, we’re here to give you any extra support you need.

If, like hundreds of licensees, you’ve already completed your application, made a payment and downloaded your 24/25 certificate – thank you.

However, if you’d like more help, there’s lots of support available:

• Our Red Tractor licensing website has a Resources hub including FAQs where you will find answers to the most asked questions
• contact us at Red Tractor licensing, quoting your licence number
• speak with one of our licensing team on 0207 630 3320

We’ll keep sending you reminder emails offering help and support until the renewal completion deadline of 31st March 2024.

Yours faithfully
Red Tractor Licensing Team

Our licensing portal is now open. Please read your invitation for news and essential information.

Dear Licensee,

There are 100 days to go before the deadline for renewing your Red Tractor licence. We will be inviting you in early January to complete your application when the portal opens.

You need to have completed your renewal before your current certificate expires on 31st March 2024. Starting early means we have time to process your renewal so you can download your 24/25 Licence Certificate on time.

Help and support:

We’re here to help you complete your renewal. There’s lots of support available:

• click on Resources on the new Red Tractor licensing website (launching w/c 08/01/24) to find answers to the most commonly asked questions
• contact us at RT Licensing, quoting your licence number
• speak with one of our licensing team on 0207 630 3320

We’ll keep sending you reminder emails offering help and support until you complete your renewal.

Yours faithfully
Red Tractor Licensing Team