Red Tractor welcomes the Fairer Food Labelling Consultation but opposes the proposed method of production labelling for several reasons.
We have recently submitted written evidence to the consultation. Additionally, in collaboration with industry partners we have also shared our concerns directly with Steve Barclay, Secretary of State for Environment, Food and Rural Affairs.
CLICK HERE TO READ OUR LETTER IN FULL
Method of production is not an indicator of animal health and welfare. It ignores other factors, such as breed, management practices, and environmental conditions, which are equally, if not more, critical.
The proposed labelling approach will not increase consumer understanding or help them make informed choices. In fact, Red Tractor thinks it will confuse consumers and undermine trust in British food which puts British farmers at a further disadvantage at an already very challenging time.