As with most assurance schemes and food marques, Red Tractor charges a licence fee to businesses within the supply chain when a claim is being made or the logo is being used.
Red Tractor operates as a not-for-profit, and all licence fees are invested back into the business model to cover the cost of Traceability Challenges, administering the programme and marketing to consumers.
More than 7 out of 10 UK main shoppers recognise and trust the Red Tractor logo1 and its standards form the basis of buying and sourcing specifications for major UK supermarkets, household brands and restaurant chains.
1Source: YouGov data Sept 2023 – 2,231 UK shoppers