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Red Tractor Logo on pack - which logo should I use?
Red Tractor Logo on Kale_Mobile

Which Red Tractor
logo should I use?

There are three different logos that indicate to consumers when products are Red Tractor certified as outlined below. The application of these different logos is subject to the ingredient composition and type of product you are making a claim about.

We have strict rules around the use of the logo and claims related to Red Tractor and we require all our licensees to proof any artwork with us ahead of any production including packaging, menus, price lists and any marketing materials. This enables us to ensure the logo is being correctly applied so that incorrect information is not being given to your end consumers.

A full copy of our current logo guidelines and artwork approval process can be found in our licensee portal here.

The Core ‘Certified Standards’  logo

6_RED TRACTOR - STRAWBERRIES

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The Core ‘Named Ingredient’ Logo

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The Core ‘Made with’ Logo

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6_RED TRACTOR - STRAWBERRIES

The Core ‘Certified Standards’ logo is for products where the Red Tractor certified ingredient makes up at least 95% of the finished product (we allow a 5% tolerance for seasoning).

It is used on single ingredient food such as meat, fresh produce and milk and can also be used for composite products such as a bag of mixed salad leaves.

27_RED TRACTOR - WHEAT

The Core ‘Named Ingredient’ logo is for products where the Red Tractor certified ingredient makes up between 65% and 94% of the finished product. For example, the ‘chicken’ in a chicken kiev. The following criteria apply for using this logo:

  • The characterising ingredient(s) must be named, this can include two Red Tractor certified ingredients such as chicken and mushroom
  • The characterising ingredient(s) must be between 65% and 94% of the finished product
  • 100% of the characterising ingredient(s) must be certified to Red Tractor standards
28_RED TRACTOR - BEEF PACK

The Core ‘Made with’ logo is used for multi-ingredient products such as ready meals, sandwiches, hot and cold pies. This logo is used to indicate that the primary Red Tractor certified ingredient makes up less than 65% of the finished product. Other licensing criteria apply, please contact our licensing team for more information.

  • The ‘Made with’ claim must relate to the characterising ingredient and this will normally be the protein. We do not allow secondary ingredients to be highlighted if characterising ingredients are not Red Tractor certified.
  • In products containing two proteins, such as steak and kidney or chicken and ham, both proteins must be certified to Red Tractor standards
  • Main ingredients other than the characterising ingredient, such as the potato in a shepherd’s pie, will ideally be Red Tractor certified wherever possible