Red Tractor has an ambition to understand shoppers and diners better. Our research focus for the last two years has…
The King’s Coronation

This month Red Tractor will be celebrating the coronation of King Charles III, who has been a lifelong champion of the British countryside, farming and food standards. To mark the occasion, we have created a bunting-clad animation of a coronation street party with characters from our new advert. Like them, we will be joining millions of Brits to celebrate the best that Britain has to offer. And most importantly, we will be baking lots of cakes with Great British ingredients from Red Tractor farmers.
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Spring in the air, a new Red Tractor campaign on TV and a Royal Coronation to boot, herald the start…
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