Red Tractor has an ambition to understand shoppers and diners better. Our research focus for the last two years has…
Our logo verifies British
Following recent headlines alleging ‘food fraud’ where imported products are marketed as British origin, Red Tractor is one of a number of industry groups working with the FSA to explore improvements to the systems which protect consumers.
FSA Chief Executive, Emily Miles explained: “I recently convened a meeting with the food industry to look at where the system could be further strengthened to protect against rogue actors and criminal activity.”
Our logo is unique in demonstrating British provenance because it is backed by a comprehensive traceability verification process.
That’s why consumers can trust it further than packaging that simply displays the Union Jack flag for example. And that’s why we always move quickly to correct any misuse of the Red Tractor logo whether deliberately or in error.
Our criteria for how food businesses and supermarkets must use the Red Tractor logo is simple. The logo can only be used on products processed and packed in the UK which have met Red Tractor standards at each stage of the assurance supply chain. All of our licensees are subject to the programme of Traceability Challenges we run throughout the food chain. If you have experienced one of these audits recently, we’d love to hear your feedback and any suggestions you have to improve our approach. Please email us at: email@example.com
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