Thanks to our focused, consistent and creative consumer marketing, we are the most recognised, trusted and influential food assurance scheme in the UK with stats that far outperform our competitors. In 2021, over 45 million consumers will see our advert on some of UK’s favourite programmes such as Ant & Dec’s Saturday Night Takeaway, and Gogglebox.
of primary shoppers are aware of the Red Tractor logo
30% RSPCA Assured
32% Soil Association
of primary shoppers can name the Red Tractor logo without any prompting
6% RSPCA Assured
4% Soil Association
of primary shoppers are positively influenced by the Red Tractor logo – an additional 2.5m shoppers in 3 years*
of primary shoppers will trade up on seeing the Red Tractor logo – an additional 1.4m shoppers in 3 years*
of primary shoppers say food with the Red Tractor logo is traceable from farms to pack after watching our advert*
of primary shoppers say Red Tractor food is British after watching our advert*
*YouGov Red Tractor Research November 2021
Get in touch
Got questions? We’re here to answer them. To speak to a member of our team about a licensing query, or to start your application process, please get in touch.
Launched in August 2021, the ‘How Do They…?’ campaign shines a light on the journey a Red Tractor product goes on from farms to fork.
Presented by Emma, we trace some of our favourite brands and products right back through the supply chain to the British farms they came from, demonstrating the care, attention and rigour that goes into every part of the Red Tractor assurance chain and discovering fascinating industry secrets on the way.
Covering a broad range of sectors to communicate the breadth of Red Tractor to consumers
Supporting our Licensees and creating content that communicates the value of their Red Tractor licence
Increasing consumer understanding through compelling content that drives engagement and interest
Full campaign results to be released in 2022
The Emma Campaign
20 August 2021
The ‘Emma Campaign’ was a digital and social media campaign looking at Red Tractor through the eyes of a consumer.
Emma provided British consumers with the opportunity to discover Red Tractor with their own eyes via a proxy that every shopper can relate to; another shopper. She asked the questions that helped explain to shoppers like her why they should look for the Red Tractor.