Red Tractor is the UK’s biggest farm and food assurance scheme. And thanks to out consistent and creative consumer marketing, we are the most trusted UK food assurance scheme too.
Our new campaign, on screens from late March 2023
Since 2018, we have run campaigns to explain what Red Tractor do and why looking for the logo can give you confidence in the food you buy.
Our new campaign focuses on key facts about Red Tractor… Tractor Facts!
From our independent inspectors to our rigorous requirements on animal welfare, we hope this campaign will give you an insight into why the Red Tractor logo is an assurance that you are buying British food that has been farmed with care.
REMEMBER, WHEN THE RED TRACTOR’S THERE, YOUR FOOD’S FARMED WITH CARE.
TAKE A LOOK BEHIND THE SCENES AT THE MAKING OF OUR NEW ADVERTS!
At Red Tractor, everything we do is about attention to detail and this extends to our TV adverts. Every single character, scene and element in our new adverts has been handcrafted and modelled to bring the Red Tractor story to life.
78%
of primary shoppers are aware of the Red Tractor logo
vs
30% RSPCA Assured
32% Soil Association
4% Leaf*
48%
of primary shoppers can name the Red Tractor logo without any prompting
vs
6% RSPCA Assured
4% Soil Association
0% Leaf*
71%
of primary shoppers are positively influenced by the Red Tractor logo – an additional 2.5m shoppers in 3 years*
46%
of primary shoppers will trade up on seeing the Red Tractor logo – an additional 1.4m shoppers in 3 years*
72%
of primary shoppers say food with the Red Tractor logo is traceable from farms to pack after watching our advert*
65%
of primary shoppers say Red Tractor food is British after watching our advert*
*YouGov Red Tractor Research November 2021
FARMS TO PACK CAMPAIGN 2022
Our 2022 TV advert showed the breadth of what Red Tractor covers. As our mum walked from a cow shed, via a greenhouse, to a supermarket, it illustrated how Red Tractor provides reassurance at every stage of the production process, from farms to pack.
At Red Tractor, everything we do is about attention to detail and this extends to our TV adverts. Every single character, scene and element in our advert was intricately handcrafted and modelled to bring our story to life.
How Do They…? campaign
20 August 2021
Launched in August 2021, the ‘How Do They…?’ campaign shone a light on the journey a Red Tractor product goes on from farms to fork.
Presented by Emma, we traced some of our favourite brands and products right back through the supply chain to the British farms they came from, demonstrating the care, attention and rigour that goes into every part of the Red Tractor assurance chain and discovering fascinating industry secrets on the way.
The ‘Emma Campaign’ was a digital and social media campaign looking at Red Tractor through the eyes of a consumer.
Emma provided British consumers with the opportunity to discover Red Tractor with their own eyes via a proxy that every shopper can relate to; another shopper. She asked the questions that helped explain to shoppers like her why they should look for the Red Tractor.
Got questions? We’re here to answer them. To speak to a member of our team about a licensing query, or to start your application process, please get in touch.
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