Red Tractor Marketing Activity

Thanks to our focused, consistent and creative consumer marketing, we are the most recognised, trusted and influential food assurance scheme in the UK with stats that far outperform our competitors. In 2021, over 45 million consumers will see our advert on some of UK’s favourite programmes such as Ant & Dec’s Saturday Night Takeaway, and Gogglebox. 

78%

of primary shoppers are aware of the Red Tractor logo

vs

30% RSPCA Assured

32% Soil Association

4% Leaf*

48%

of primary shoppers can name the Red Tractor logo without any prompting

vs

6% RSPCA Assured

4% Soil Association

0% Leaf*

71%

of primary shoppers are positively influenced by the Red Tractor logo – an additional 2.5m shoppers in 3 years*

46%

of primary shoppers will trade up on seeing the Red Tractor logo – an additional 1.4m shoppers in 3 years*

72%

of primary shoppers say food with the Red Tractor logo is traceable from farms to pack after watching our advert*

65%

of primary shoppers say Red Tractor food is British after watching our advert*

*YouGov Red Tractor Research November 2021

Get in touch

Got questions? We’re here to answer them. To speak to a member of our team about a licensing query, or to start your application process, please get in touch.

Call us on 0203 617 3678
OR REQUEST A CALLBACK

Our 2021 campaign is our biggest yet
Last YearWe reached 72% of main shoppers
This YearWe will reach 88% of main shoppers 
Last YearThose shoppers saw our ad an average of 6 times 
This YearThey will see our ad an average of 9 times 
Last Year37 million people in the UK saw our campaign
This Year45 million people in the UK will see our campaign. An increase of over 21%
Watch our TV ad here
How Do They…? campaign

Launched in August 2021, the ‘How Do They…?’ campaign shines a light on the journey a Red Tractor product goes on from farms to fork.

Presented by Emma, we trace some of our favourite brands and products right back through the supply chain to the British farms they came from, demonstrating the care, attention and rigour that goes into every part of the Red Tractor assurance chain and discovering fascinating industry secrets on the way.

Find out more
RESULTS

Covering a broad range of sectors to communicate the breadth of Red Tractor to consumers

Supporting our Licensees and creating content that communicates the value of their Red Tractor licence

Increasing consumer understanding through compelling content that drives engagement and interest

Full campaign results to be released in 2022

The Emma Campaign

The ‘Emma Campaign’ was a digital and social media campaign looking at Red Tractor through the eyes of a consumer.

Emma provided British consumers with the opportunity to discover Red Tractor with their own eyes via a proxy that every shopper can relate to; another shopper. She asked the questions that helped explain to shoppers like her why they should look for the Red Tractor.

Meet Emma
RESULTS
19,884,821

impressions

163,672

click throughs

506,518

YouTube views

22,192

Facebook engagements

Get in touch

Got questions? We’re here to answer them. To speak to a member of our team about a licensing query, or to start your application process, please get in touch.

Call us on 0203 617 3678
OR REQUEST A CALLBACK

Contact Us
Contact Us
Using our brand guidelines
Find out more
Meet our Licensees