HOW WE CAN SUPPORT YOU

Launched in August 2021, the ‘How Do They’ campaign shone a light on the journey a Red Tractor product goes on from farms to fork.

Presented by Emma, we traced some of our favourite brands and products right back through the supply chain to the British farms they came from, demonstrating the care, attention and rigour that goes into every part of the Red Tractor assurance chain and discovering fascinating industry secrets on the way.

Tesco were the first major supermarket to launch our Red Tractor Enhanced Welfare chicken offering to their consumers.

To support this, we launched a ‘Love Chicken, Love Red Tractor’ campaign to enhance consumer quality perceptions of Tesco chicken and demonstrate their commitment to offering shoppers choice as well as communicating the different logo options.

Prior to our campaign, Silver Spoon were looking for ways to talk about their sustainability agenda and British Red Tractor credentials.

We worked with Silver Spoon to co-create their ‘Field to Spoon’ campaign which captures these key points and communicates the provenance of British sugar through our Vice Chair Andrew Blenkiron on one of his farms. The campaign follows the journey of Andrew’s sugar beet right from the farm through to the bag of sugar we pick up from the supermarket.

The campaign now lives on their website as always on content that helps bring their supply chain to life for consumers.

We also attend world renowned shows such as the International Cheese Awards and Speciality Fine Foods, organising additional stands and space to offer to our Licensees.

This provides access to tens of thousands of consumers all of whom share an interest in food and drink as well as professional exposure to many potential buyers and customers.